Journey Man is Amouage’s latest perfume in the house’s Main Collection. It syncs harmoniously with the collection’s existing perfumes, having many hallmarks of an Amouage men’s fragrance. Yet from the point of storytelling, Journey Man is unique. It marks the beginning of a new era in the brand’s evolution. Last month when I met Amouage’s Creative Director, Christopher Chong, we talked about where he wanted to take his audience, having directed one of niche perfumery’s most successful brands for the past 8 years. In his interview he said, “When I first started, people didn’t know who I was. It took customers and the press some years to get to know me. Now I think we have reached a stage where they know more about me than I know about myself. So I decided that in the next cycle, it is much more direct. I want to have a more intimate dialogue with the world, rather than telling my story behind a narrative.” The narrative for Journey Man comes from Christopher’s interest in Chinese film noir, especially films that portray the underworld of 1920s Shanghai. It was a vibrant period in modern Chinese history, and during the early 20th century, Shanghai ... Read More »
↧